Arjun Vaidya
D2C Founder · Early-Stage VC
Built and exited Dr. Vaidya's. Co-founder of V3 Ventures, backing 25+ consumer brands with $2–5M early-stage cheques.
We ask the
right questions,
and we
own the
answers
The India · The Moment
An aspirational, impatient India — standing at its inflection point.
Growth Stage Businesses that lead change are the ones that cross the point
This isn't a battle for the faint hearted
1.4B
consumers, infinitely segmented
72%
of growth now comes from net-new categories
2×
speed of competitive response, YoY
$1T+
of consumption up for grabs
That's where we come in...
The Art and Science of Unlocking Growth
Supported by Founders and Investors
Built brands. Backed founders.
Naiyya Saggi
Founder · Investor · Board Director
Founded edt, Baby Chakra and The Good Glamm Group. Independent director at Tanla Platforms and Welspun Living. Harvard MBA.
Sahil Jindal
Operator · Angel Investor · Mentor
3rd-gen entrepreneur steering the Jindal Group into new-age ventures. 23+ years operating businesses, 7+ startups backed and mentored.
A Studio Of
UNLCKING
POSSIBILITIES
We sharpen STRATEGY INTO PLAYBOOKS.
We partner with an OWNERSHIP MINDSET.
We build for COMPOUNDING GROWTH.
One Operating System for Compounding Growth
Our Secret Sauce
A Command Centre wired to India's first Human Insights Specialist.
Our differentiator comes from a unique intersection of deep consumer intelligence from Quantum, a roster of cross-category experts, and proven playbooks to deliver compounding growth.
The Nucleus
The LIGHTHOUSE
Quantum — Globally Trusted Human Insights & Strategy Partner.
The NUCLEUS
Exclusive access to Knowledge Hub for real-time cross-category insights.
The MAVERICKS
Pool of Seasoned Product and Domain Specialists.
How We Work
Operating model for all growth questions: Market Entry · GTM · Brand
Phase 1Diagnose. Prioritise. Plan.
- 1
Immerse internal data + category / market intelligence
- 2
Prioritise co-creation workshops, align the bets
- 3
Blueprint sequenced roadmap, owners, KPIs
Deliverable
Growth Blueprint: Prioritised bets + Roadmap
15–20 working days · INR 5–6L · fixed
leadership time required for co-creation sessions
clarity to compounding
Phase 2Embed. Build. Measure.
- 1
Embed fractional CMO / Growth Team
- 2
Build parallel sprints toward the priorities — Retention, Acquisition, Org Design, New Category / Market
- 3
Measure KPIs at aligned cadence, quarterly review
Deliverable
Growth engine working towards achieving agreed metrics & KPIs
INR 2–3L / month · min 6 months lock-in
+ Performance bonus based on pre-aligned KPIs
We don't just hand you a strategy deck and leave. We embed and build it with you.
Excludes primary research, external or paid data, travel and logistics, brand asset production, and other OPE (billed at actuals).
Founder's Office
Siddharth
Kapur (Kaps)
Founder & CEO – FoundryPartner – Quantum
Kaps is a Go-to-Market strategist with 18+ years of experience building challenger brands across Tata Motors, Unilever, and Danone.
He partners with business leaders to unlock growth in constrained markets by combining deep market insight, cross-industry expertise, and technology-led clarity to drive outcomes.
As an angel investor, he backs founders solving real consumer problems with scalable potential, guided by conviction and first-principles thinking.
Anirudh
Jain
Chief of Staff – Foundry
Anirudh works at the centre of the Founder's Office, driving strategic priorities and disciplined execution across critical initiatives.
With experience across pharma, fintech, edtech and CPG, he brings strong expertise in data analytics, solution design, and stakeholder alignment.
He translates complex problems into structured, execution-ready plans and aligns teams to deliver with clarity and discipline.
Impact Stories
The credibility behind the sale: outcomes the team has already delivered.
₹900Cr
Revenue, up 80% in FY26
- Menswear D2C — ₹498Cr → ₹900Cr in a year, turned profitable, now 115+ stores.
Active across 4 metros
1-day home makeovers
- Urban Company's newest vertical, live since Aug 2025.
₹350Cr
Revenue, doubled in ~3 years
- Doctor-prescribed supplement turned mainstream OTC brand — brand, innovation, GTM, org design and leadership hiring.
₹200Cr
Incremental topline in 2 years
- Masterbrand repositioning that woke up a legacy ice-cream giant.
0-50Cr ARR in 2 yrs
India entry, built from scratch
- UK gummies brand launched into India — brand strategy, innovation, channel strategy and execution support.
1.5x
Revenue growth in one year
- ₹59Cr to ₹90Cr in FY26; outlets up from 86 to 109, headed to 170+ by FY27.
Trusted By Startups And Enterprises Alike
Family Businesses
Start-ups
Market Entry
Quantum At A Glance
Four pillars that shape how we work
01
Legacy
0 yrs
Three decades of leading global consumer insights.
02
Culture
Consumer-first
Deep-rooted obsession with the human at the centre of the brief.
03
Knowledge
Multi-category
A proprietary knowledge hub — playbooks across every category.
04
Proof
Compounding
A measurable, decade-long track record of business impact.
Let's Connect
Tell us what's on your mind
A growth challenge. A category shift. A market you're trying to understand. A hypothesis you want to pressure-test. Or simply a question that's been occupying your team's whiteboard.
Drop us a note. We read every message personally and aim to respond within 24 hours.
Because some of the best ideas start as conversations.
Founder's Office